Ethics and Ice Cream

I went over to the Pru for Ben & Jerry's Free Cone Day. When I got there I saw a line, but at the end of the line there was this clot of people eating from cones, and it wasn't clear where the line actually began.

ME: Is this the line?

WOMAN EATING CONE: Yup.

ME: But...you're already eating?

WEC: The rules just say you can only have one cone *at a time*.



I've been going to these for the last 3 years, and this NEVER OCCURRED TO ME. I still can't decide--greedy? Or brilliant?